Inspired by his beginnings as a practicing attorney, Kraft Kennedy co-founder Michael Kraft has decided to steer Kraft Kennedy with a “back-to-basics” methodology in 2019.
We are pleased to formally announce our new initiative Pad and Paper. ™
“It just makes life easier,” said Mr. Kraft. “Sure, there’s a lot of paper involved and it requires revisiting handwriting basics, but in conjunction with physically filing paper documents, you have instantly created a bit of an exercise routine at the office.”
Studies show that our modern focus on productivity and efficiency, and work life balance has lead to a decline in appreciation for the traditional nine to five. While Pad and Paper is a more time-consuming approach, the many additional hours spent at one’s desk create a natural sense of pride, something modern, efficient, and easy-to-use systems may not be able to recreate.
Firms looking to cut cords should check out Security Analyst John Kogan’s password on a post-it-note security system guide.
When asked about the surprisingly lack of redundancy in the Pad and Paper system, Michael Kraft had no comment.