Inspired by his beginnings as a practicing attorney in the 1970’s, Kraft Kennedy co-founder Michael Kraft has decided to steer Kraft Kennedy with a “back-to-basics” methodology in 2025.
We are pleased to formally announce our new initiative Pen and Paper. ™
“It just takes us back to an earlier era,” said Mr. Kraft. “Sure, there’s a lot of paper involved and the delay of sharing documents solely by physical mail puts us at a significant disadvantage, but with these challenges, you have instantly created a routine exercise in patience.”
While Pen and Paper is a more time-consuming approach, the countless additional hours spent at one’s desk can result in gratitude for your precious, and now limited moments of free time, something modern, efficient, and easy-to-use systems may not be able to recreate.
Firms looking to cut cords should check out Security Analyst John Kogan’s password on a post-it-note security system guide.
When asked about the surprisingly lack of redundancy in the Pen and Paper system, Michael Kraft suggested ‘consider writing it twice’.
