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Howdy…In Tribute to Rob Brindell

Michael Kraft

2 min read

All Insights

We are deeply saddened to share the news of Rob Brindell’s passing on 11/17.

Rob has been a cornerstone of the Kraft Kennedy family for more than twenty-three years. His dedication, warmth, caring, and sensitivity were boundless. No one was immune from his ability to draw people in and make them friends. Rob’s famous sense of humor was all-encompassing and always kind-hearted. He was clearly special. His strong work ethic and family focus was recognized by everyone.

Rob’s ability to see the good, find the path of cooperation, and help the rest of us to share this vision were among his greatest gifts. He approached most situations with his special sense of warmth and kindness, which clearly helped all around him.

When we met those many years ago, I was immediately drawn to his tireless energy, ability to relate to people, and unwavering optimism. Rob spent this last year going to chemo every other week. I kept telling him to take some time. He couldn’t and wouldn’t do it. He was in great spirits and made me forget how really ill he was. That was Rob. Showering positive, good cheer. He couldn’t help himself.

This is a profound loss for those us who worked beside Rob at Kraft Kennedy as well as for our clients and those who knew him from the industry. We will all miss him. I can still hear him say, “hey, buddy.”

I know there are many of you who feel the loss as we do. If you would like to pass along a message to the Brindell family or inquire about arrangements, please email Tracy 

Remembrance party for Rob:

Friday, December 7th
Beginning at 7PM
Day Hall at the Atlanta Botanical Gardens
All are welcome

In lieu of flowers, the family requests donations be made to Give.Piedmont.org, designating the Thomas Chapman Cancer Wellness Center.

With deepest regrets,
Michael Kraft and the entire Kraft Kennedy family



Messages for Rob have been pouring in…


Rob was one in a billion. This is truly crushing. There was never a moment that I did not enjoy Rob’s company.  There are certain people who lighten the mood of a room just by being there and whose presence is missed the moment they leave. Rob was one of those people and his presence will be missed.


He was a genuinely wonderful person and I’m happy to have had the privilege to work with him over the years. Rob really did make us smile often even while discussing boring topics. He will be missed.


Rob was one of a kind, and I always enjoyed working with him. He will be sorely missed. 


He was a genuine and warm person and a pleasure to work with.


Rob was always, fun, fair and friendly. 


ILTA will never be the same.


Rob was a unique individual with the “gift” of happiness.  


He helped me early on in my career and was always great to work with. 


He was always wonderful to deal with, very gracious, and a consummate professional.


Atlanta will miss him.