Kraft Kennedy is looking forward to NAMWOLF’s upcoming 2019 Annual Meeting & Law Firm Expo in beautiful Los Angeles! Will you be there? Let us know.
Monday, 9/23 | 10:55am – 11:55am | KK presenter: Michael Kraft
CLE Session: How I Met Your Hacker: Cybersecurity for Your Firm and Clients
It is the modern attorney’s duty to protect client information. The FBI has warned that cyber-attacks against the legal industry are constant. Indeed, most law firms have been under some level of cybersecurity threat. Attorneys should know and understand best practices, including easy-to-implement measures, for protecting their firms and clients against cybercriminals who exploit privileged data for financial gain. This session will answer:
- What can you do to increase your security levels?
- What do you need to know about the threats facing law firms?
- What resources are available for further education?
Tuesday, 9/24 | 4:05pm – 5:05pm | KK panelist: Tracy Kraft
NAMWOLF Marketing Best Practices Committee Session: Stranger Things: Protecting Your Firm’s Marketing Efforts in the Upside Down
Successful marketing efforts can sometimes put law firms at a larger cyber risk. The firm not only becomes a bigger target through its heightened brand awareness, but often works with outside marketing companies that may have weak cybersecurity programs, leaving the firm vulnerable to malware, ransomware, and other phishing and hacking attacks by digital-age Demogorgons and shadow monsters. This panel will cover best practices for law firm marketing in today’s increasingly scary cyber landscape, including how to lock the gate on digital demons by controlling risk when making information publicly available, safeguarding social media accounts, protecting against account impersonation, implementing best practices for working with marketing vendors, and cybersecurity client communications and PR.