The Business of Law: Day in the Life of a Modern Firm

April 26, 2017

09:30 am - 11:30 am

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Law firms are aggressively investing to improve client relationships, mitigate risk, enhance visibility, and enable modern marketing and revenue generating efforts across your firm.

Join Kraft Kennedy and Microsoft as we highlight best practices walking thru a ”day-in-life” of a modern law firm.  Our keynote will be Microsoft’s Corporate Counsel and the session is a non-technical overview highlighting the latest legal solutions from Microsoft.

Target Audience: CMO, COO, PMO, CIO/CTO, CKO, CSO, Practice Manager

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Keynote “Digital Transformation of Legal Industry”- Microsoft Corp Counsel

  • Mitigation of Risk, Legal Compliance
  • Secure Ecosystem, Cloud in Legal
  • Trust, Privacy, Transparency, SLA
  • Perspective of Corporate Counsel @ Microsoft
  • Suggestions for winning Outside Counsel

Modern CMO @ Law Firm

  • Insight into Market, Clients, Prospects, Social Media
  • Identifying Priority Clients-Prospects, Markets, Offerings
  • Execution Campaigns, Events, Social Media
  • Marketing Analytics – Tracking ROI, Monitoring Impact, Reports, Trends

Day in Life Attorney 

  • Client Intake, Relationship Insight, Conflicts
  • Engagement & Lifecycle of Case/Matter/Project
  • Virtual Team Agility, Secure Collaboration, Client Portals
  • Relationship Development, Retention, Next Opportunity

Firm & Practice Management Relationship Development & Next Opportunity 

  • Monitoring Financials, Utilization, Budget Modeling
  • Firm & Practice Analytics, Trends, Recommendations
  • Evolution of Law Firm – Educated Path Forward

Discussion, Q&A

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April 26, 2017
9:30 am - 11:30 am
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Microsoft Technology Center
11 Times Square
New York, NY 10036 United States
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